Information Based Customer Management (IBCM)
Agenda
Agenda - why IBCM?
Lower recruitment costs
Agenda - What is IBCM?
IBCM - a new approach
IBCM impacts all key value drivers
IBCM - Barclaycard market advantage
Unparalleled data resources
Where are we now?
IBCM - building on our strengths
Agenda - How is Barclaycard using IBCM and with what results?
IBCM - examples in Barclaycard
Risk management - risk initiatives
Increasing balances whilst limiting exposure
Improving all delinquency trends
Risk management - planned initiatves
IBCM - operations
IBCM - existing customer management
Increased revenue per account
Case study - removal of annual fee
IBCM - new account marketing [1]
IBCM - new account marketing [2]
IBCM - new account marketing [3]
IBCM - summary
IBCM at Barclaycard